AIG Singapore Wins Two Reader’s Digest Trusted Brands Awards
For the third consecutive year, AIG Singapore has won the Reader’s Digest Trusted Brands Gold Award for Auto Insurance. In a new award category this year, AIG Singapore also won the Reader’s Digest Trusted Brands Gold Award for Travel Insurance.
The annual survey, conducted by Reader’s Digest since 1998, asks Asian consumers to list their most trusted brands across 42 categories and then rank those brands based on their trustworthiness, quality, value, innovation, social responsibility, and an understanding of customer needs. No brand names are suggested – all survey respondents freely identify the brands they feel are most-deserving of the award. Category winners are determined by multiplying the total number of votes for a brand by the average score of the six attributes.
“These awards, coupled with AIG outperforming our competitors in the 2015 Customer Satisfaction Index of Singapore, are a testament to our efforts to put the customer first,” said Cady Ho, Head of Consumer Insurance, Singapore. “Our focus on the customer, close collaboration, and the strong support of everyone acting as One AIG made these awards possible.”
For more information about Reader's Digest Trusted Brands Asia 2015, visit their website.